Last month, I shipped a product demo video in 47 minutes. Start to finish. Script, visuals, music, deployment.
My team was shocked. "Did you hire an agency?"
Nope. I used Webflow, Claude, and a handful of AI tools. Total cost: $0. Total impact: 50,000 views and our fastest feature adoption ever.
Welcome to vibe marketing—where executives don't just approve campaigns, we create them.
Why Every Executive Needs to Be a Vibe Marketer
Here's the uncomfortable truth: the gap between executives who can create and those who can only direct is about to become a chasm.
Traditional executive marketing involvement looked like this:
- Review agency pitches
- Approve budgets
- Give feedback on final cuts
- Wait 6-8 weeks for results
Vibe marketing looks like this:
- Get an idea at 7am
- Ship it by lunch
- Iterate based on real data
- Move to the next idea
The efficiency gains are staggering. But that's not why you should care.
You should care because vibe marketing makes you a better leader.
When you can create, you understand the constraints your team faces. When you ship fast, you model the velocity you expect. When you test ideas yourself, you develop better instincts about what works.
Plus, there's a dirty secret nobody talks about: executives have the best content. We have the stories, the vision, the access. We just haven't had the tools to share them efficiently.
Until now.
The Executive's Vibe Marketing Stack
Here's exactly what I use to create like a team of 10:
1. Webflow (Your Digital Home Base)
This isn't about building websites. It's about owning your narrative.
What I build:
- Personal site that I update weekly (not yearly)
- Microsites for major initiatives
- Landing pages for thought leadership
- Interactive demos for board presentations
Pro tip: Create a personal "components library" with your bio, headshots, and key messages. Update once, use everywhere.
2. Claude/ChatGPT (Your Writing Partner)
I don't use AI to write for me. I use it to write with me.
My workflow:
- Voice record my thoughts during commute (Otter.ai)
- Feed transcript to Claude with this prompt: "Transform this into a compelling narrative. Keep my voice but make it tighter."
- Edit for accuracy and add personal touches
- Ship
Time saved: 2 hours → 20 minutes per piece
3. Canva + Midjourney (Your Design Team)
You don't need to be a designer. You need to be a director.
My system:
- Canva templates for consistency
- Midjourney for unique visuals
- Loom for quick video messages
- CapCut for social-ready edits
Secret weapon: Create 5 templates that match your brand. Every piece of content starts there.
4. The Distribution Engine
Creating is only half the battle. Here's how I ensure people see it:
- LinkedIn: Native posts + articles (3x per week)
- Twitter/X: Thread key insights (daily)
- Email: Direct to my list (weekly)
- Slack/Teams: Share internally first
The multiplier effect: My team reshares everything, adding their perspective. One piece becomes 10.
The 5-Step Vibe Marketing Playbook
Step 1: Find Your Content Triggers (Week 1)
Set up capture systems for your best ideas:
- Voice memos during commute
- Screenshots during meetings
- Notes app for shower thoughts
Every executive has 10 pieces of killer content per week. You just need to catch them.
Step 2: Build Your Creation Rituals (Week 2)
My schedule:
- Monday 6am: Record week's big insight
- Wednesday lunch: Create visual content
- Friday afternoon: Ship something experimental
Block the time. Protect it like a board meeting.
Step 3: Master One Format First (Week 3-4)
Don't try to be everywhere. Pick one:
- The Insight Post: Share one counterintuitive observation
- The Teaching Moment: Break down how you solved a problem
- The Behind-the-Scenes: Show how decisions really get made
- The Future Vision: Paint a picture of where your industry is heading
I started with insight posts. 300 words. One point. Once I hit 10, I expanded.
Step 4: Create Your Feedback Loops (Week 5-6)
Metrics that matter:
- Engagement from your team (they're your first audience)
- DMs from peers (quality > quantity)
- Speaking invitations (authority indicator)
- Customer/partner responses (business impact)
Ignore vanity metrics. Focus on business outcomes.
Step 5: Scale What Works (Week 7+)
Found a format that resonates? Turn it into a series:
- "CEO Lessons" → Weekly LinkedIn series
- "Product Deep Dives" → Monthly blog posts
- "Industry Predictions" → Quarterly reports
The key: systems beat inspiration. When you have a format, you can create even when you don't feel creative.
Real Examples from My Playbook
The Product Launch That Wasn't
Instead of a traditional launch, I created a 3-minute "building in public" video showing our team's design process. Shot on iPhone, edited in CapCut, posted on LinkedIn. Result: highest engagement of any launch in company history.
The Board Deck Revolution
Turned my board presentation into an interactive Webflow experience. Board members could explore data at their own pace. Preparation time: cut by 50%. Understanding: increased dramatically.
The Recruitment Game-Changer
Created a "Day in the Life" content series showing real moments from my week. Applications for senior roles increased 300%. Quality improved even more. Turns out, transparency attracts talent.
Common Objections (And Why They're Wrong)
"I don't have time"
You don't have time NOT to. While you're waiting for agency approvals, your competitors are shipping daily.
"It's not executive-level"
Reid Hoffman hosts a podcast. Satya Nadella shares code snippets. Brian Chesky designs in public. The best executives are practitioners.
"I'm not creative"
You're solving business problems daily. That's creativity. You just need the right tools to express it.
"What if it fails?"
Perfect. Ship something else tomorrow. The beauty of vibe marketing is the low cost of experimentation.
Your 30-Day Challenge
Here's my challenge: Ship one piece of content per week for the next month.
Week 1: Share one leadership lesson
Week 2: Reveal a behind-the-scenes decision
Week 3: Teach something from your expertise
Week 4: Paint your vision for the future
Use Webflow to host it. Use AI to accelerate it. Use your experience to make it valuable.
The Multiplier Effect
Here's what happens when executives become vibe marketers:
- Your team gets inspired. When the CEO creates, everyone creates.
- Your velocity increases. Ideas move from concept to market in hours, not months.
- Your costs plummet. That $50K agency retainer? Reinvest it in growth.
- Your authenticity soars. Nobody can tell your story like you.
But the biggest benefit? You reconnect with the work.
In a world where AI handles execution, the executives who win will be those who can create, not just coordinate.
Start Today
Open Webflow. Create a single page. Share one insight from your week.
Don't overthink it. Don't perfect it. Just ship it.
Because in six months, the gap between executives who create and those who only approve will be impossible to bridge.
You know which side you want to be on.
The future of executive leadership isn't about having the best team. It's about being the best creator on your team. The tools are here. The only question is: will you use them?